Notes on a talk by Mike Gordon of Iron Horse Games Iron Horse has had 11M installs, mostly on Android, mostly paid acquisition Marketing in 3 phases on Google Play Google Play organic installs are significantly higher than Apple ROI tends to be better Open beta Don’t treat this as a test platform, because you … Continue reading Paid Acquisition on Mobile: A Scrappy, Practical Guide →

Notes on a talk by Evan Losi of Scopely at GDC 2019 Play tests only take you so farCapturing analyticsTrack everything—every time a player does anythingEverything a person interacts withWhich screens they openWhat activities people takeResources (what players earn and spend)Look at the aggregated dataKey metrics/KPIsEnd results of player behaviorRetention, conversions, ARPU/ARPDAUEverything sums up to … Continue reading Design by the Numbers: Using Data for Good →

Notes on a talk by Patrick Corrieri of Dry Cactus, developer of Poly Bridge Game design decisions aimed at promoting the title in socially-driven way, rather than "real" marketing Battling against saturation, algorithmic curation (or no curation at all), lack of cross-promotion showing similar games (e.g., in Epic store) We need to drive as much … Continue reading Community-Driven Discoverability for Indies →