App Store Optimization (ASO) for Great Developers

Notes on a talk by Enric Pedro of Lab Cave and Joyce Zhou Joyce Zhou of IGG ("I Got Games"), developer of Lords Mobile ($50M/month)Enric Pedro (@enricpedro), Chief Marketing Officer of Lab Cave (ASO company)—hola@labcavegames.comASO is the process of getting more users by improving visibility within the app store and optimizing the app profile visit-to-install … Continue reading App Store Optimization (ASO) for Great Developers

Unicode Characters in App Store Descriptions

In the last few years, Apple has cracked down on the special characters they allow in App Store descriptions. This is a list of all Unicode characters I'm aware of that they allow as of July 2017. (I suggest copying & pasting these into your own app descriptions.) • (bullet) ‣ (small triangular bullet) ◂ … Continue reading Unicode Characters in App Store Descriptions